What van colours say about your business: The psychology of colour

White vans: Practical and professional

White is probably the most common colour for a van, and for a reason.

In 2022, 76% of van lease deals were for white vans. It's no surprise why—they’re a safe, professional choice

A driver who chooses a white van is often seen as professional and practical. They may be viewed as pragmatic and efficient, valuing practicality over anything else.

Although they require more maintenance than other colours, they are a simple yet effective choice.

Popular with Ford van leasing, white vans have a desire to appear sleek and clean. And your business brand is likely just as refined.

Black vans: Luxury and sophistication

Giving the impression of luxury, black is one of the most in-demand van lease colours for premium businesses working in high-end industries.

A well-branded black van can project success, prestige and sophistication.

With the popularity of white vans, you don’t see many black vans on the road. This also adds an element of exclusivity.

Grey vans: Modern and forward thinking

Is grey the new white? It could be soon enough.

Slate tones are rising in popularity everywhere. From home interiors, to décor, and now our vehicle choices too.

Grey van drivers can often be associated with forward-thinking technology, innovative businesses and an element of premium quality, similar to the colour black.

Red vans: Passionate and energetic

Hearts, Valentine’s Day, love: there’s no surprise that red has commonly been associated with passion, energy and love.

A bold colour choice, it projects creativity and energy, perfect for businesses looking to command attention with their branding.

The bold pop of colour speaks to the energy of their business and those who are the driving force behind it.

Blue vans: Reliable and trustworthy

A blue van projects reliability and trustworthiness.

Think of your trusted tradie running between jobs in their reliable blue van.

Branding doesn’t need to be loud and bold, instead more assured. They’re happy to go about their business, confident they’re delivering a quality service, every time.

Green vans: Growth and nature

Leaves, trees, grass—green is everywhere in nature.

Green is a popular van colour choice for businesses wanting to show off their eco values.

If you drive a green van, chances are that you have a calm and caring presence in your local community and your business has the desire to give something back.

No stranger to trying something new, the colour green also resembles innovation and creativity, making it the perfect colour choice for a forward-thinking, eco-friendly business.

Yellow vans: Optimism and energy

Yellow van, no returns. These don’t just give kids the chance to play this annoying game —they are also great at grabbing your attention and standing out.

Although not the most traditional choice, they are often linked with high-energy and optimism. Just ask Carparison.

Branding on a yellow van usually matches this feel, being bold and vibrant. This can reflect a positive and optimistic approach to business.

By choosing a yellow van, you’ll definitely stand out from the crowd.

How your van colour reflects your brand image and values

As you can tell, picking the colour of your van is not something to be rushed.

Each colour conveys different messages about your business. So it’s very important to portray the right messaging, and ensure it aligns with your brand and target audience.

There is no one-size-fits-all guide. It will come down to the industry your business is working in and the target audience you’re aiming to attract.

If you offer high-end products or services, a darker colour like black may enhance your premium image. If you're wanting to be more playful and vibrant, be bold and bright.

Tips for designing a van that stands out

At Vanparison, we have hand-picked our top tips for sign-writing a lease van:

1. Any branding should be clear and easy to read.
2. Use a ten-year vinyl to ensure a high-quality finish.
3. Vehicle size can restrict businesses, so ensure your branding clearly displays your service or product.
4. Highlight key contact information and additional signage that can add credibility to your business, such as organisations like Checkatrade or TrustATrader.
5. An effective combination of branding and colour choice will ensure you stand out from the crowd and build crucial brand awareness in your local area or industry.

Your van’s branding and colour choice are key elements of your business’s visual identity.

Carefully choose a colour that aligns your brand with the values you hold and share with your target audience to leave a lasting impression.